SullivanTechnology.com is the online version of the printed TechniTalk Jr. distributed at Sullivan College of Technology and Design. I was asked by my colleague to create an online platform for the publication. The online experience was designed by my colleague to cohesively brand the publication across multiple platforms. The assets and copy were provided based on the content of the printed publication and I oversaw the development of the website, specifications defined by the editor. The student body and administration, faculty and staff are the targeted audience for SullivanTechnology.com. However, new developments incorporating Velocify lead generation software will help bridge the gap of interested students and admissions officers. Since the website can be viewed publicly, the administration team wants to take advantage of the opportunity that is offered through online marketing. The intended outcome is to resemble and function as an online magazine, adhering to the brand guidelines and wireframes designed and specified by the editor, along with creating an easily navigated experience for the user.
February 17, 2017